Some Useful terms For New Adsense Beginners

Useful Tips for making AdSense work better for you
If you're reading this carefully, then it means that like myself, you are wondering perhaps what all this fuss about Google Adsense is about and "can it work for me"? The short answer is yes. please read it first

Getting Started
Although you can just slap an adblock onto your page and sit back and wait you may find that the CTR (Click through rate) isn't very good. A lot of people do this and wonder why, despite a reasonable number of visitors, they have a dreadfully lousy CTR and after several months of having Adsense on their site have barely amassed $1.
The key to techniques to improve your CTR are highly dependent on your understanding of what your visitors are doing and their mindset. If you can put yourself in their position then you're well on the way to improving your CTR.
Tip #1:Blend the adverts to match your site
Adsense allows you to adjust the colouring of the text in the Adsense blocks, use this to make the adverts look as much like your own site text as possible. With blending alone people have noticed improvements of up to 300% on their CTR, this means if you're sitting on 1% currently, that means you'll be up to 3% - a great improvement for simply changing the colours.
Tip #2: Position your adverts where the visitor will exit your site
According to the Google heat map, the best location is at the start of your content (below your header) or to the top-left side of the content. However, it's been found that in reality it's all dependent on your content and the type of people visiting. If your page is an article (an interesting one), people are very unlikely to click on adverts midway through the page or at the top, rather quite likely they'll be inclined to be looking for somewhere to click when they get to the end of the article. On the other hand, if you have a "most recent first" blog type page, then it would make sense to place the adverts at the top/left of the page. As you can no doubt tell already, you really must get to know the mindset of your visitors, more than anything else that is going to help you improve your CTR.
Tip #3: Less is more
Google has some fairly advanced algorithms working behind the scenes to determine what adverts to place on your site. A lot of people find that having only one Adsense block on their pages, perhaps coupled with a Link-unit block tends to ensure there's a higher payout per click. Apparently this is due to Google placing the higher paying adverts first on the page.
Tip #4: Don't duplicate content
If you're thinking of duplicating content either from your own site, or from free articles, wikipedia or other such online resources, don't. Google has a good grasp on the available content on the internet, if it notices that you're duplicating content from another location it'll severely penalize you in terms of your payout.
Tip #5: Focus on creating quality content
While your content doesn't have to earn you a masters degree in English, you should focus on producing a smaller number of higher quality pages, pages that people are likely to link to, pages that have genuinely unique content that has been written by you. It's definately a lot better to have fewer high quality pages than it is to have more low quality pages.
Tip #6: Don't try to trick or mislead your visitors into clicking
Do not attempt to use methods to induce people to click on Adsense, such as graphical arrows pointing to the adverts or asking people to click, these things are strictly against the Adsense terms-of-service. While the short term gains might seem tempting, the long term will greatly suffer. The feedback loop works like this, an advertiser pays what they think their advert is worth (and bids against other advertisers), when your visitors click through to the advertiser's page, the more likely the visitor is to buy something from the advertiser the more likely it is that the advertiser will keep their bidding up high (meaning you get more money from Adsense). If you start sending visitors to the advertiser which do not turn into sales, the advertiser will start to pay less, meaning you earn less.
Tip #7 Drive visitors to your site
When you get your Adsense account, it's probably a good idea to get an Adwords account so you can send people to your site. At first this will probably produce a negative income however in the long term it'll have good rewards, assuming your content is good. There's a huge number of ways to drive people to your pages - some are free, some are not. Avoid pushing ethical boundaries, such as using mass-mailing lists, that simply will not prove to be a good long term strategy. Contribute to forums where your site may be relevant, put your link into the discussion when it's relevant.
Tip #8: Experiment
All the advice in the world will only get you so far. In the end you have to learn to experiment and tweak with your site. Small tweaks can lead to large improvements (and vice versa unfortunately). Keep a good record of how things change and be prepared to roll back your adjustments if things don't work out as expected.
Tip #9: Focus on your site,
not AdsenseThis is similar to tip #5, but bears repeating. If you focus too much on Adsense your site will suffer and people will stop visiting. Remember, people are visiting your site because of the content, not the adverts.
Tip #10: Match your page name, title and heading
Google likes to see synergy between your HTML filename, title and heading. Rather than naming your file as page1.html, rather try something like article-about-widgets.html, then set the page title to be the same and likewise the first headline of the page. Make sure you use hypens '-' to separate the worlds on the filename. Doing this will help Google be able to place your site with more relevance in its search results.
SummaryAll in all, for the best Adsense return, ensure that you have quality content and that you have a good flow of visitors. Be realistic in your expectations, a 5% click-through ratio is fairly reasonable. Don't try to cheat the system, it'll only bite you back.
There are a lot more items that need to be covered but this will be a good start. Look out for the next article where we'll go into more depth about Adsense.